{"id":445,"date":"2016-02-18T18:00:34","date_gmt":"2016-02-18T17:00:34","guid":{"rendered":"http:\/\/www.icrei.fr\/en\/?p=445"},"modified":"2016-02-18T18:01:21","modified_gmt":"2016-02-18T17:01:21","slug":"a-new-approach-to-environmental-entrepreneurship","status":"publish","type":"post","link":"https:\/\/www.icrei.fr\/en\/2016\/02\/18\/a-new-approach-to-environmental-entrepreneurship\/","title":{"rendered":"A new approach to environmental entrepreneurship"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.amazon.fr\/Quantified-Redefining-Conservation-Next-Economy\/dp\/161091614X\" target=\"_blank\" rel=\"attachment wp-att-446\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-446 alignleft\" src=\"http:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov-200x300.jpg\" alt=\"Withworth_cov\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov-200x300.jpg 200w, https:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov.jpg 333w, https:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov-16x24.jpg 16w, https:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov-24x36.jpg 24w, https:\/\/www.icrei.fr\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/Withworth_cov-32x48.jpg 32w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.amazon.fr\/Quantified-Redefining-Conservation-Next-Economy\/dp\/161091614X\" target=\"_blank\">\u201cQuantified, redefining conservation for the next economy\u201d by Joe Whitworth, Island Press, 2015, 230 pp.<\/a><\/strong><\/p>\n<p>Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn\u2019t have to be this way. In fact, it can\u2019t be this way if we are to maintain our economy, let alone our health or the planet\u2019s.<br \/>\nIn\u00a0<em>Quantified<\/em>, Whitworth draws lessons from the world\u2019s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.<br \/>\nAs President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a \u201cdo-tank\u201d that is dramatically changing how rivers can get restored across the United States. The stories in\u00a0<em>Quantified<\/em>\u00a0highlight the most precious of resources\u2014water\u2014but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation which should be presented at our next international conference on environmental entrepreneurship.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cQuantified, redefining conservation for the next economy\u201d by Joe Whitworth, Island Press, 2015, 230 pp. Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately <a href=\"https:\/\/www.icrei.fr\/en\/2016\/02\/18\/a-new-approach-to-environmental-entrepreneurship\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about A new approach to environmental entrepreneurship<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":2,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/posts\/445\/revisions\/448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/media\/446"}],"wp:attachment":[{"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icrei.fr\/en\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}