John Baden is one of the pionner of Free Market Environmentalism in the US and played a major role in the foundation of ICREI. He recalls our first meeting in Aix en Provence in 1985. As others top leaders such as Richard Stroup, Terry Anderson, Fred Smith, RJ Smith…. he mixes intellectual research with spreading ideas through his Foundation for Research on Economics and the Environment-FREE. “But books are losing out to electronic media” and we are compelled to find new ways to pass the message. Please do read this inspiring paper as a road map for 2014!